Most schools quite integrate emotional intelligence among students in their academic curriculum as they see that mental intelligence is irrelevant when emotional maturity is compromised. Thus, teachers in various year levels embed the values like service, responsibility, integrity to everything students do inside and / or outside school premises.
It is when students eventually graduate and land a job that they put their academic skills, knowledge and character to strenuous test. Thus, when individuals are responsible and honest with their actions, they get to reap the benefits like decent living, good social stature, and community and business incentives like Visa reward card to boot.
So, parents and the academecians must enforce and highlight the value of positive character to being successful. It is to be noted that degree alone can't define a person's worth, his character can define otherwise.